Logo Guidelines

The full logotype should be used. It should appear in its complete version on all print publications and standard letterhead of University units.

It is extremely important that the Xavier University identity symbols are displayed correctly. This includes always using the correct typefaces and the correct relative positioning and size of all elements.

Full color on light background	Full color with white wordmark on dark background	Reverse color

 

Surrounding Space Requirements

The clear space (bounding box) of the logotype is approximately one-half of thewidth of the shield.

No other visual elements should be inside the bounding box except, perhaps, a monochromatic background.

 

 

Unacceptable Uses

Below are common misuses of the XU logotype. Read more about acceptable and unacceptable uses in the XU Graphic and Identity Standards.

Do not separate the informal seal and use it as a freestanding graphic or mark.	Do not overlap the logotype with high contrast textures that compromise the legibility of the logotype.	Do not distort any part of the logotype.