It is a program for the innovative, creative and motivated students who aspire to become entrepreneurs by setting up their own business enterprises.  The program provides a unique opportunity for students to own and operate a business on campus. Through the StEP, students apply what they learn in the classroom to their own business enterprise.

The program supports the undergraduate students in any major that lead, or plan to lead, their own business enterprise, envision working for a start-up business, or have an interest in new product development in a new or existing product line. It also supports the implementation of the undergraduate students’ business plan and/or feasibility study; and the development of their start-up business enterprises.   Through a supportive environment, it develops concepts into market ready products and services and at the same time nurtures the business ideas into becoming a sustainable student enterprise.  

Student business owners can supplement the valuable business and entrepreneurial skills they learn in the classroom while gaining real world experience as they manage and lead their own business enterprise through a vast array of hands-on, interactive activities offered by the program, it supports the aspiring student entrepreneurs in growing their skills, building their networks and transforming them into future business tycoons.

Program Components:

• Ateneo Growing Enterprise Nurturance Development Assistance (AGENDA) – a six-week business plan making for undergraduate students who are not enrolled in courses that include business, marketing and other business-related subjects. It serves as the facilitating and training facility for the study and making of the business plan.
• Business Incubation – the platform for development of leadership and organizational skills, for crafting entrepreneurial strategies, for consistency in animating teamwork, for demonstration of actual entrepreneurial and managerial duties and responsibilities. Participation encompasses innovation and networking, and develops self-confidence and commercial awareness. Facilities includes:
  • Physical Store Spaces (PSS)
  • Entrepreneurship Loan Fund (ELF)
  • Marketing and Managerial Assistance (MMA)
  • Industry Exposures and Business Opportunity (IEBO)
• Marketing Execution – every school year, the SEC implements the monthly marketing campaigns that runs for a month for ten consecutive months. These monthly marketing campaigns serves as mall-wide marketing campaign for the SEC Mall and its program participants.
• Entrepreneurship Development and Trainings – every start of the school year, the SEC distributes TNA (training needs assessment) forms to program participants to scale identified training needs of the students. These trainings and/or seminars are prepared to equipped student entrepreneurs to help them in managing and growing their enterprises. The mentors and/or resource persons are all experts from the industry based on their specific fields.