The Xavier University Economics Society (XU-ECOSOC) officially rolled out the pilot implementation of PAKIGSAYOD: Maalam na Konsumidor, Unang Lakang sa Paglambò on 15 December 2025 in Brgy Canitoan, marking a significant milestone in efforts to strengthen grassroots consumer awareness and literacy.

The initiative, designed to equip communities with essential knowledge on consumer rights and smart decision-making, is the first of its kind, spearheaded by XU-ECOSOC.

The launch was made possible through the support of the Xavier University Social Involvement and Advocacy Program, the Xavier University Economics Department, the Department of Trade and Industry (DTI)–Misamis Oriental Provincial Office, the Cagayan de Oro City Price Coordinating Council, and the strong cooperation of Brgy Canitoan officials.

As part of its initial phase, the project conducted a Focus Group Discussion (FGD) with local residents to gain deeper insight into their everyday consumer experiences, from navigating rising prices to managing digital transactions. These conversations provided valuable data that will guide the refinement and future expansion of the PAKIGSAYOD program.

“In a marketplace that continues to evolve, consumer education is no longer optional, it is necessary,” an XU-ECOSOC representative said during the launch. “By empowering communities with knowledge, we help them safeguard their rights and make more informed financial decisions.”

Residents shared their concerns regarding price fluctuations, online purchasing risks, and limited access to reliable product information, issues that the PAKIGSAYOD project aims to address through sustained education and community engagement.

The program arrives at a time when consumers face increasingly complex buying environments shaped by inflation, digital commerce, and deceptively marketed products. Advocates emphasize that informed consumers not only protect themselves but also contribute to a more transparent and accountable local market.

XU-ECOSOC affirmed that the pilot run in Canitoan is only the beginning of a larger vision. The organization aims to bring the initiative to more communities in Cagayan de Oro, gradually building a network of empowered, confident, and well-informed consumers.

“This is a long-term commitment,” organizers said. “Our goal is to reach more barangays, improve the curriculum, and make consumer education accessible to all.”

The pilot’s success sets the groundwork for broader implementation in the coming months as the organization continues its mission to foster responsible and informed consumer behavior across the city.