STRAT PLANNING. Councilor Ian Mark Nacaya, who serves as the czar of Cagayan de Oro City’s Economic Enterprise Department, delivers his welcome message to the participants of the strategic planning workshop. Supplied photo.

By Wilson J Hormeguera

The Governance and Leadership Institute (GLI) of Xavier University recently facilitated the strategic planning workshop of Cagayan de Oro City’s Economic Enterprise Department (CEED). 

The workshop allowed CEED officials to identify the factors contributing to the department’s performance gap, namely, the lack of shared vision, strategies and values, lack of leadership support, misalignment of personnel functions, and the absence of avenue for dialogue and learning.

“There is so much to be done in order to properly manage CEED. For us to achieve what we want, we need the management level’s enthusiasm and interest in public service,” said City Councilor Ian Mark Nacaya, who serves as the CEED czar under the Moreno administration.

Using SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis approach, the participants identified strategies in order to achieve the vision: (1) Maximizing revenue collection; (2) Product expansion and diversification; (3) Full policy review and enforcement; (4) Strengthening organizational development; (5) Facility modernization and partnerships; and (6) Marketing and promotion.

CEED is the mandated agency to manage the city's enterprise units such as public markets, slaughterhouses, livestock auction markets, vehicle terminals, playgrounds, cemeteries, public parks and the like.

The participants, composed of managers and supervisors, envisioned CEED to be “number one city-run economic enterprise department in the country with 500 million pesos income by 2021.”

GLI director Dr Dixon Yasay and city consultant Churchill Aguilar served as facilitators of the said strategic planning workshop. ∎